Why You Should Buy Blue Cap, the Perfect Cheddar Cheese (1930) Publisher: Lovell & Christmas Ltd.
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Why You Should Buy Blue Cap, the Perfect Cheddar Cheese (1930)
Publisher: Lovell & Christmas Ltd.
Published around 1930, this concise 7-page promotional booklet served to market Lovell & Christmas Ltd.’s “Blue Cap” brand of cheddar cheese to home cooks.
Key Highlights:
Purpose: The booklet was created as an advertising piece for “Blue Cap” cheese, aiming to increase consumer demand for the brand.
Content: It features “Recipes for 15 selected cheese dishes” to demonstrate the culinary versatility of the product.
Format: A small, 16 cm publication consisting of 7 pages.
Archival Details: The document is preserved in the Wellcome Library collection and is available under the Creative Commons Public Domain Mark.
"Why You Should Buy Blue Cap, the Perfect Cheddar Cheese" (c. 1930) is a vintage promotional booklet from Lovell & Christmas Ltd. It includes 15 selected recipes designed to showcase their "Blue Cap" cheddar cheese. This archival item is provided by the Wellcome Library.
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